New Online Marketing Business. Many people wonder what the difference is between digital marketing and internet marketing. Judging from the origin of the word, both are a form of marketing. However, the two terms actually have a slight difference.
This article explains all the differences between digital marketing and internet marketing. Let’s see the explanation below!
In recent years, the term digital marketing has been widely used by marketers around the world. What exactly is digital marketing? According to HubSpot, digital marketing is any marketing effort that uses electronic devices or the internet.
In other words, all marketing techniques done using digital devices are part of digital marketing. The first difference between digital marketing and internet marketing is the form of marketing.
Some of the forms of marketing included in digital marketing include content marketing, search engine optimization (SEO), email marketing, pay-per-click (PPC), electronic billboards, and television advertisements.
From these various forms of marketing, you can see that digital marketing is a broad term. Digital marketing is not limited to marketing through internet media, but also digital platforms such as television.
Before the term digital marketing became as popular as it is today, marketers mostly referred to the term internet marketing. What is internet marketing?
According to MTarget, internet marketing is a marketing effort whose target is internet users. Internet marketing is often also referred to as online marketing.
Internet marketing includes all forms of marketing related to the internet. So, to run internet marketing, you must be connected to the internet.
This is where the difference between digital marketing and internet marketing. Internet marketing has a relatively narrower scope than digital marketing. In fact, you can conclude that internet marketing is part of digital marketing.
If digital marketing includes television advertisements, electronic billboards, and short message services (SMS), not with internet marketing. Internet marketing does not cover these three things because it is not connected directly to an internet connection.
Online Marketing Business and Internet Marketing
From the explanation above, you can conclude that the two forms of marketing have a lot in common. So, it’s not surprising that some people equate the two. However, you can see a slight difference between digital marketing and internet marketing from the use of the word ‘internet’.
Internet marketing is marketing efforts carried out using the internet. Meanwhile, digital marketing is not required to use the internet. All marketing efforts that use digital technology can already be included in digital marketing.
In conclusion, internet marketing is part of digital marketing. However, not everything that is referred to as digital marketing is part of internet marketing, as quoted from WebFX.
Digital marketing has a wider scope so that it can be called an umbrella for internet marketing. This is an explanation of the difference between digital marketing and internet marketing.
In conclusion, there is no significant difference between the two. Precisely internet marketing can be regarded as part of digital marketing.
Then which one is more effective? It all depends on the business model and marketing goals you want to achieve. You can choose the form of marketing that suits your goals.
Apart from digital marketing and internet marketing, there are many terms and other forms of marketing.
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